Sign in

The definitive guide to optimizing your small business’s social media.

In today’s age, social media is essential for any business, big or small. A good social media strategy is what builds awareness for your brand, gives you the ability to directly interact with your target audience, and ultimately drive sales.

In this definitive guide, you will learn how to establish and run your business’s social media to fully utilize the platforms to build brand awareness and increase sales for your small business.

Table of Contents

  1. The Value of Social Media
  2. Creating a Social Media Strategy
  3. Finding your Target Audience
  4. Create and Manage Content
  5. Evaluate, Test, and Find Success

Running a…


Distraction-free work-from-home? Count us in.

Photo by Chris Montgomery on Unsplash.

In a pre-covid world, an app to keep you from looking at social media or other sites during your work day might have only been used by a small part of the population. But today, an app to keep your remote work day free of distractions sounds like a dream — and that dream comes in the form of Serene.

What is Serene?

Serene was created by Marcus Taylor, based in the United Kingdom, after he and his team struggled to put out their best work while working remotely. He and his team tried all of the common avenues to help them focus…


— For dog lovers with allergies or those who hate the mess.

Keep your vacuum in the closet and the tissues in their box, as these dogs won’t make a hairy mess or make you sneeze! 21 low-shedding, hypoallergenic pups (in no particular order except for alphabetical) with their own level of maintenance, tolerance for children, and trainability to help you find the perfect next addition to your family.

21. Afghan Hound

Black Afghan Hound with long fur, long snout, and a curled tail.
Black Afghan Hound with long fur, long snout, and a curled tail.

Originally bred for hunting in the mountains of Afghanistan, these sweet hounds have long, shiny hair that does require some attentive grooming. This category of sighthound is know for their profound loyalty and sensitive nature. …


“You’re addicted to your phone.”

“How about you go outside for once.”

It’s a common concern these days that smartphones and social media are destroying our society. This is a concern I can’t help but laugh at, or roll my eyes at, or both. These same people were probably told that video games were going to destroy them or that Elvis shaking his hips was corrupting them when they were younger.

Being a part of the first generation to grow up with a phone in your hand, you fight a lot of battles around technology, and a majority of…

Shannon Kunz

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store